
hey guys.
A friend of ours is doing some research on the music industry, and wondered if you’d help her out. Here’s her message:
Hello, my name is Tara and I am currently in my 3rd year of Manchester Metropolitan University studying Advertising & Brand Management. I am writing my project about the Music Industry with a focus on the label EMI. I would be grateful, if ambitious artists like yourself would help by answering the following questions in a hope I can understand the current perception of consumers of your particular segment about the record label industry. Any additional feelings on the subject are welcome and appreciated.
Are you aware of any top labels, and if so do you know their position within the market in terms of Market share?
Do you know whom these artists belong to?
Beatles
Britney
Lilly Allen
Leonia Lewis
Do you think the artist has an effect on the label or the label on the artist?
When you like an artist, does who they are signed to effect your perception of them?
List what qualities/attributes/perceptions you think are important for record labels (E.g. facilities, equipment, A&R, artists signed to that label, popularity, financial state etc)?
Do you think there is a relationship between record labels and consumers?
What would your reaction be if the labels took a more front seat position within the music industry (developed a stronger relationship with the consumers of music)?
Thank you very much for your time and thoughts, it is greatly appreciated!
Tara Lapsley
Please e-mail replys to taralapsley@googlemail.com